This Way Please: tours of the everyday
11/20/2004 - 12/12/2004
installation images
This Way Please Graphic Ricardo Rivera #1 Ricardo Rivera #2 Matt Viola Amy Franceschini & David Liu #1 Amy Franceschini & David Liu #2 Rachel Hertog
recent press -Slaton, Joyce. 'Sights, Seen'. SF Weekly (December 15, 2004)
artists Amy Franceschini & David Liu & Michael Swaine, The San Francisco Bureau of Urban Secrets, Kathleen Quillian & Guilbert Guererro, Kate Pocrass & Patrick Kavanagh, Institute for Advanced Architecture & Basekamp, Ricardo Rivera, Rachel Hertog, Amy Balkin, Larnie Fox, Matt Viola.
what/when

This Way Please is a participatory curatorial installation premised on the concept of a travel agency offering tours of the everyday. Works selected for the exhibition foreground the subjective experience of the world as necessarily mediated through personalized maps, guides, tours and cartographic accoutrement. The exhibition will feature performances and their documentation, installations to be experienced in the gallery, and additional items intended to be taken away by visitors.

Ranging in discipline, examples include a field guide to the Mission by biologist Rachel Hertog, an exploration of San Francisco's hidden vernacular secrets by Kate Pocrass and Patrick J. Kavanagh, a free speech wander led by Amy Balkin through SF with readings in private urban plazas, and more. In Fingerprint Maze 2004, collaborators Amy Franceschini, David Lu, and Michael Swaine create a physical interface that will scan gallery visitors' fingerprints and translate them into a three-dimensional maze that can be navigated on screen. The transformation of biometric measurements into a maze or game metaphorically suggests the labrynthine qualities of personality, identity, and subjectivity. Matt Volla's series of work entitled BARTology transposes the commuting patterns of unwitting BART riders into a musical score. The score thus provides an auditory excursion of an everyday route.

Opening Launch: Saturday Nov 20, 2004, 7-10
Location: Pond (324 14th St b/w Valencia and Mission St)
Exhibition Dates: 11/20/2004 - 12/12/2004

press release

This Way Please