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Shane Montgomery
Air Purity Inc.
may 11 - june 3, 2001
 opening reception fri may 11, 6:30-9:30 pm
Parodying the hyperbolic tone of market-driven fads (e.g., Pokeman, Susan Summer's Thighmaster, etc.), Shane Montgomery's 'Air Purity Inc.' is an ongoing project that uses a fictitious company and its products as a metaphor to question notions of social space and social interaction.
Through absurdist, quasi-fascist sloganeering to promote 'lifestyle products' promising the unobtainable ideal of 'pure air,' Montgomery's project investigates the fear of impurity/contamination underlying cultural hermeticism. Ultimately, 'Air Purity Inc.' posits the liquidity of air--its ability to flow through and around barriers, to occupy space around us and even inside us--as a model for a breaking down socially constructed notions of division and autonomy.
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